Website Anniversary Celebration
TYPE: Marketing Project
DETAILS: On the anniversary of my workplace's new website for its first five years, I found creative ways to encourage my user's to celebrate. Some years, I wrote columns in our magazine to inform them of new features we had launched that year. Other years, I had more fun. On the site's first birthday, our whole staff celebrated with cupcakes, and I created a scavenger hunt throughout the site for users to find the hidden cupcakes (and discover parts of the site they might not have visited in a while). During another year, users wrote birthday messages to our brand's logo, named Dogear.
Here are the celebrations:
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2015: State of the Website Address: What's New and What's Next
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2016: Website Address: Its Fourth Year's Features & Its Future
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2017: The AWP Website Turns 5 Years Old
